2023 Super Bowl

Hand stuck in a Pringles can? Don’t worry. It happens to the best of us. Like bowlers. Your real father. And even your not-yet-born cousin Timmy.

For year two of our “Stuck In” Super Bowl campaign, we highlighted all the truly incredible people excelling at life with a Pringles can on their hand.

2020 Emmy Award Winner for Outstanding Commercial

Looking to survive the upcoming school year? Make sure you grab these must-have back-to-school essentials.

This film won the 2020 Emmy Award for Outstanding Commercial.

A billion earned impressions in under two weeks

It turns out there’s a real spider out there that looks just like the Pringles logo. So we turned it into the world’s first branded spider.

We created a film about our big plans for nature’s perfect out-of-home ad. We got our fans to sign a petition on change.org to get it officially recognized as the Pringles Spider.

And we even let people adopt one of their own at PringlesSpider.com.

2022 Emmy Award Winner for Outstanding Commercial

We brought together school shooting survivors to share their emotional and physical wounds through a performance of Katy Perry’s Teenage Dream. The goal: to continue to remind parents and kids that gun violence is preventable if you learn the signs of someone who may need help.

Platform launch at 2022 Super Bowl

Every year, thousands of customers email Pringles and take to social media to complain about getting their hand stuck in the can. So we turned their stories of getting “stuck in” into our Super Bowl spot and campaign for the year.

2x Gold Cannes Lion Winner

The Pedestal Project is an AR experience that lets anyone place statues of racial justice leaders where symbols of racism once stood.

Giant armpits in NBA2K and the real world welcomed people back from the pandemic.

In 2021 people emerged from their Covid bunkers and, according to Degree’s plummeting sales. many hadn’t worn deodorant in over a year. Gross.

So we showed up in NBA2K to remind people to put some on as they went back to the real world.

Then we made a armpit-mobile complete with creepy life-like hair, and put GIANT armpit billboards everywhere.

After winning the Thinx business, we created a film that sparked a national conversation about the portrayal of tampons on television. The ad was banned by a bunch of TV networks, as anticipated, so we were ready with a whole PR plan to blow the story up into something even larger.

It’s always fun to make fun of ultra famous professional athletes.

10x Cannes Lion Winner, One Show Best of Show

To launch “Evan” we partnered with influencers who shared the film without giving the twist away, resulting in over 100 million views in the first week alone.

Four years after launch, the film is still used as a training tool by Disney, the U.S. Dept. of Homeland Security and school districts around the country.

The “Sunny” character - originally created for our film - became the face of Macy’s throughout the 2018 holiday season. It appeared in store windows, for purchase in-store, and even in the 2018 Macy’s Thanksgiving Day Parade.

Twitch challenge and partnership

We allowed gamers to unlock a new difficulty level for every game in the world without a partnership with a single game.

How?

We encouraged gamers to get their hands stuck in Pringles cans and compete with each other to see who would do the best - or the least worst. And we made international gaming news.

It turns out that dogs have more to contribute to the workplace than many of our coworkers. So we created resumes for dogs using their real skills, and tricked employers into giving them interviews.

This Arizona woman tried to write off a Snickers on her taxes. For real. So we turned her story into a film to share for tax day.

For the five year anniversary of the Newtown shooting, we turned a moment of silence honoring victims into a fundraising tool to prevent future shootings. 

FedEx helps your business grow fast. So fast that it quickly ends your awesome "building a business" montage. 

To share the news that Snickers cures irritability, we ran a print ad calling our customers jerks. And then released a second print ad and video apologizing for it.

#TomorrowsNews tells the story of a shooting that hasn't happened yet to point out the preventability of gun violence. Our media plan enlisted bloggers to share the film like they would with an actual piece of news.

The first ads I ever did as a creative. People frequently see these and say "Oh I remember these! They won a bunch of awards right?" But they didn't. Not even one. :(