Giant armpits in NBA2K and the real world welcomed people back from the pandemic.

In 2021 people emerged from their Covid bunkers and, according to Degree’s plummeting sales. many hadn’t worn deodorant in over a year. Gross.

So we showed up in NBA2K to remind people to put some on as they went back to the real world.

Then we made a armpit-mobile complete with creepy life-like hair, and put GIANT armpit billboards everywhere.